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Millennial Health

Key takeaways and findings from the study suggest millennials approach and engage with health care in four surprising ways:

Millennials indicate they would take better care of themselves if they had more time to do so (66 percent); however, they also report spending large amounts of time watching television and engaging on social media.

The Consumer Attitudes About Health Study indicates millennials spend significantly more time on sedentary activities than they do exercising— on average, they spend almost three hours sitting at a work desk, nearly three hours watching TV, and more than two hours on social media, while exercising makes up only about one hour of a millennial’s day.

Millennials are going “old school” when it comes to health information—four times as many millennials report relying on a health care professional for health information (63 percent) vs. using social media (15 percent) as a health resource.

While millennials spend more than two hours per day on social media on average, only about 21 percent use social media to diagnose themselves or their loved ones. Three in five millennials (61 percent) reported that social media is harmful (vs. helpful) to their health.

Millennials understand the importance of making end-of-life plans but do not feel equipped to do so. While 88 percent feel that planning for end-of-life care is important, millennials don’t feel they have the tools they need to do so.

More than 60 percent of millennials (62 percent) report not knowing where to start when thinking about end-of-life care, suggesting that they may not feel equipped to start planning for end-of-life care regardless of when they plan to start thinking about it.

The importance of being treated with respect by healthcare providers cuts across all demographics, with seven in 10 millennials indicating that being treated well/with respect is how they would define “quality healthcare”.

According to the Consumer Attitudes About Health Study’s findings, similar proportions of millennials say that being treated well/with respect (69 percent) and effective treatments (73 percent) are how they would define quality health care. Quality in health care is defined multi-dimensionally, starting with effective treatment, but respect, disclosure, meeting expectations for care, and being treated as a person, not a patient, are also commonly mentioned. Around seven in 10 millennials agree with this holistic view of quality, defining health care as an effective treatment, being treated with respect, and being kept fully informed

Millennial Health

“The closer we look, the more we see how unique the millennial population is,” said Jesse Cureton, Novant Health’s Chief Consumer Officer. “This study provides new insights into how millennials think and behave when it comes to their health, and the more we understand about them, the easier it will be to maintain our commitment as a consumer-centric organization that directly meets the needs of our specific patient population.”

The nationwide survey was conducted online among 2,104 U.S. adults aged 18 and older (including 419 millennials aged 18-35) by Harris Poll on behalf of Novant Health from March 1-9, 2016. For the complete research method, including weighting variables and additional subgroup sample sizes, visit NovantHealth.org/ConsumerAttitudes .

Millennials’ health is declining

Posted on December 7, 2020January 25, 2025 by Shield Insurance Agency

Shield Insurnce Blog | Millennials’ health |

Millennials: Anyone born between 1981 and 1996

Millennials’ health is declining. Can employers and health plans help?

Millennials’ health concerns have seen double-digit increases in major depression and significant increases in substance use disorders over the past year. The prevalence of other chronic diseases is climbing, too. This data comes from the Blue Cross, Blue Shield, The Health of America Report® on millennial health. And it’s what prompted experts and advocates to come together recently for a Blue Cross Blue Shield Association (BCBSA) virtual forum about millennials’ health.

Health trends worsened by multiple crises

These worsening health trends were already in place when the COVID-19 pandemic hit. Then came a financial crisis, which has disproportionately impacted millennials, whose unemployment numbers are higher than other groups, according to Mark Zandi with Moody’s Analytics and a speaker at the BCBSA forum. The resulting stress may be exacerbating health conditions, in particular behavioral health.

Experts in healthcare, employee wellness, demographics, and economics gathered to share ideas for supporting this generation in ways that acknowledge their needs and preferences at this critical moment.

Employers focus on wellness and engagement for Millennials’ health

Krista Larson from the law firm Morgan Lewis and Aurora Davis with Comcast shared their strategies for building a healthier workplace for millennials. Larson said Morgan Lewis has invested in fostering open dialogue among employees about mental health to reduce stigma. The firm also features a senior leader who shares personal experiences with substance use disorder. The firm has also made the most of a difficult work-from-home situation, creating virtual communities for employees to boost mental and physical wellbeing. Comcast’s Aurora Davis said the company has focused on creating a healthier environment for employees. The new campus in Philadelphia, when re-opened after the pandemic, includes an onsite healthcare clinic, wellness center, physical therapist, and dietician. The company has also focused on virtual stress relief tools for employees.

One rationale behind those strategies, said Larson and Davis, is that they acknowledge millennial values, a key consideration given a large percentage of their workforces are millennials.

What millennials value in an employer

Kim Lear, a generational researcher with InLay Insights, sketched a portrait of those values and why Morgan Lewis and Comcast’s investments may be on track for attracting and keeping millennial talent, as well as helping them get and stay healthy. Millennials are more committed, she said, to companies that promote self-care, show leadership in social justice, and work to keep them engaged in wellbeing.

They also, said Lear, want healthcare that’s accessible and health plans that are easy to understand. That could mean expanding access to digital options, including telehealth, which has taken off during the COVID-19 pandemic. It could also mean re-thinking the design of health plans or how employers educate employees about their choices.

Health plans are making it easier for millennials to tackle chronic disease

Health plans are helping employers shape those offerings. Blue Shield of California’s David Bond said the company’s new wellness and chronic disease management and prevention platform, Wellvolution, was designed with millennials in mind. It asks users to identify their health goals and matches them to personalized, evidence-based digital health programs.

Wellmark Blue Cross and Blue Shield’s (Wellmark BCBS) Julie Enga agreed that millennials need a path toward health beyond the primary care physician (PCP). The speakers agreed that millennials are interested in wellness but not necessarily relying as much on, or waiting for appointments with, PCPs as previous generations. Rather, they’re seeking information online or going to urgent care centers. That makes it difficult to address chronic issues like diabetes or depression, which require ongoing care. Digital wellness platforms can help, engaging millennials online and on-demand.

Enga also said millennials in Wellmark BCBS’ market have indicated an interest in a health plan that’s simpler to use and understand, so the company rolled out a product called BlueSimplicity℠ that simplifies choices and makes costs clearer upfront.

The biggest opportunity: engage millennials in behavioral health treatment

While chronic physical diseases remain a top concern about millennials, experts returned to the theme of behavioral health throughout the October 28, 2020, virtual forum. A significant percentage of people with a behavioral health diagnosis also have one or more chronic diseases. Treating both is difficult, and expensive. But engaging millennials with behavioral health conditions in treatment options that appeal to them will make managing chronic diseases easier. Employers, insurers, and community leaders emphasized the urgency to address millennial mental health, especially in the face of what some are calling the triple pandemic of COVID-19, a financial crisis, and systemic racism.