Business Insurance

How to Start An Online Store

How to Start An Online Store

Posted on by Shield Insurance Agency

Nationwide Blogs | November 01, 2020 | Online Store | Business Insurance | Start A Quote Today!

Starting a business is easier than ever thanks to greater online opportunities and the burgeoning “gig economy.” For many people, opening an online store has been a major success. Some 25 million people sell products on eBay’s marketplace alone.[1]

But the process is more complicated than putting your goods on a website and waiting for someone to buy them. Before you jump in, here are some e-commerce tips and things you need to know about how to sell your products online.

Learn the marketplace for an Online Store

Selling a product online requires some advanced knowledge about how online sales and e-commerce work to prevent missteps. Regardless of what platform you’re using — eBay, Amazon, Craigslist, Etsy, or something else — you should become a customer before you attempt to sell your own products. This will familiarize you with the sales process and what to expect from it.

It can also help you because you’ll receive feedback online, which is important when opening a store. New sellers can sometimes have a harder time selling products because there’s no feedback letting buyers know what it’s like to deal with your shop. If you can use the same account to become a seller, try to get at least 20 feedback ratings as a buyer before you start to sell online.

Do market research

Just as with a brick-and-mortar store, you’ll be responsible for attracting customers and standing out from your competitors. The foundation of a successful online store is rooted in research to get an idea of what to sell online.

This is an important part of e-commerce and being an online seller. To evaluate what’s already selling, look at the list of top-selling products and get an idea of what’s happening in the marketplace. What are the high-demand, trending products consumers currently want? Do you have special knowledge about a particular industry or type of product? You may be able to leverage this background to tap into a niche market, which can help you expand your business.

Decide what products to sell at the Online Store

Before opening your online store, you’ll need to decide what kind of product you’ll be selling. From merchandise lying around the house to original products, there is a wide variety of options to consider. Whatever you decide, it’s important to choose something that you will be passionate and excited about as you will be working with these products day in and day out.

Keep a business mindset

For your online business to be successful, it has to be taken seriously as a business. That means creating a business plan, setting goals, tracking what works and what doesn’t, and using market research tools to stay on top of trends and selling prices. If this process of selling is more than just a hobby, you should treat it as such, and that means keeping your customers happy.

Providing great customer service is an important component of building and maintaining your customer base, and it can turn a negative experience into a positive one for buyers who may leave reviews about your company online. Try to respond to emails within 24 hours. Remain positive and calm when dealing with a difficult situation, and ask buyers what type of resolution they’d value from you. Let them know that you’re listening, you understand their question or issue, and you’d like to help find a solution for them. This can go a long way in favorably impacting their impression of your company.

A few negative reviews can hurt your selling rating, which is something to guard carefully. If you have a 95% seller rating but someone else has a 98% rating, regardless if their price is higher, people may pay the extra money because that higher rating appears more trustworthy and the higher rating makes buyers feel secure.

Protect your assets with insurance

As your business grows, you may want to expand your inventory to sell from a converted garage or even a rental storage unit. Many high-dollar sellers choose to keep inventory in another location after they’ve outgrown their closet, spare bedroom, or other storage space.

Make sure your inventory and any business equipment are protected by insurance. Check with your Nationwide representative to see what kind of coverage is best for your small but growing online business.

[1] http://expandedramblings.com/index.php/ebay-stats/

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Using annuities in trusts

Using annuities in trusts

Posted on by Shield Insurance Agency

Nationwide Blog | December 09, 2022 | Annuities | Business Insurance | Start a Quote today!

A reference

Trusts are an integral part of estate planning and funding a trust so that it meets the needs of a client’s estate and wealth transfer goals and involves a proper and sound strategy.

Nearly any type of asset can be used to fund a trust, including stocks, bonds, cash, mutual funds, real estate property, life insurance, and annuities. While life insurance is an option for funding a credit shelter trust when the surviving spouse is insurable; what option can you consider when they aren’t?

Annuities in a credit shelter trust

A credit shelter trust (also known as a bypass trust, or A/B trust) is an irrevocable trust commonly used in estate planning. Annuities can provide a very effective way to manage credit shelter trust assets and pass them on to the trust beneficiaries. Trusts are able to own annuities and receive tax deferral on any gains as long as the trust is acting as an agent of a natural person. Therefore, all trust beneficiaries need to be actual living people.

What it could look like

In an example where the trust purchases an annuity for each of trust beneficiary, the trust would be the owner, and the trust beneficiary would be the annuitant. Living or death benefits may also be selected in most cases. Generally speaking, the trust could distribute these annuities “in kind” to each beneficiary upon the triggering event stated in the trust, usually the surviving spouse’s death. At this point, each beneficiary would become the owner of the annuity that they are the annuitant on. Although it is based on a series of Private Letter Rulings (PLR’s), the IRS has allowed beneficiaries in such cases to take over ownership of these annuities and not be taxed on them until the money is withdrawn. If the beneficiary is under 59 ½, the issue of premature withdrawal penalty could apply. Withdrawals would be taxable to the extent of gains exceeding basis. This could also provide for “stretch” or “extended” benefits to heirs of the trust beneficiaries.

The benefits of using annuities in trusts and what kinds of trusts can be used

These are some widely known benefits of using an annuity to fund a trust –

  • Tax deferral
  • Market participation with death benefit protection
  • Income and taxation control
  • Asset allocation potential within one product
  • Guaranteed income with a living benefit. (Please note that guarantees are subject to the claims-paying ability of the issuer.)

The following are some common trust names in which annuities may be used –

  • Credit Shelter Trust
  • Marital Trust (also called A Trust or Surviving Spouse Trust)
  • Irrevocable Family Trust
  • Special Needs Trust
  • Generation Skipping Trust (GST)
  • Charitable Remainder Trust (CRT)
  • Revocable Living Trust
  • Charitable Lead Trust (CLT)
  • Qualified Terminal Interest in Property Trust (QTIP)
  • Irrevocable Life Insurance Trust (ILIT)
  • Grantor Retained Annuity Trust (GRAT)
  • Secular Trust
  • Rabbi Trust
  • Dynasty Trust
  • Qualified Domestic Trust (QDOT)

A popular annuity in trust planning strategies

Because of the benefits that using an annuity in trusts provides, there are some well-practiced strategies a financial professional can consider for their clients.

  • Death benefit protection on a surviving spouse’s life, tax deferral, income suppression and/or investment management simplification in a credit shelter trusts
  • Distribution in-kind to trust remainder beneficiaries and tax deferral in various types of irrevocable trusts
  • Income Suppression and death benefit protection in Net-Income Charitable Remainder Unitrusts (NIMCRUT)
  • Tax deferral and death benefit protection on the special needs individual in a special needs trust

Takeaway and learn more

Annuities can be a helpful tool that a trustee uses to manage multiple risks in an estate plan through its multiple product features. Money sitting in a credit shelter trust, or a different type, can be creatively used and can provide additional benefits to trust beneficiaries through the use of annuities.

For more information on the strategies mentioned, reach out to Nationwide Retirement Institute’s Advanced Consulting Group at Andy@ShieldAgency.com.

Disclaimer:

The information included is designed for informational purposes only. It is not legal, tax, financial or any other sort of advice, nor is it a substitute for such advice. The information may not apply to your specific situation. We have tried to make sure the information is accurate, but it could be outdated or even inaccurate in parts. It is the reader’s responsibility to comply with any applicable local, state, or federal regulations. Nationwide Mutual Insurance Company, its affiliates, and their employees make no warranties about the information nor guarantee of results, and they assume no liability in connection with the information provided. Nationwide, Nationwide is on your side, and the Nationwide N and Eagle are service marks of Nationwide Mutual Insurance Company. © 2022 Nationwide and Shield Insurance.

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What is a Business Plan and Why is it Important?

What is a Business Plan and Why is it Important?

Posted on by Shield Insurance Agency

Nationwide Blog | January 06, 2022 | Business Plan | Business Insurance | Start a quote today!

What is a business plan?

Whether you’re starting a small business or exploring ways to expand an existing one, a business plan is an important tool to help guide your decisions. Think of it as a roadmap to success, providing greater clarity on all aspects of your business, from marketing and finance to operations and product/service details.

While some owners may be tempted to jump directly into startup mode, writing a business plan is a crucial first step for budding entrepreneurs to check the viability of a business before investing too much time or money. The purpose of a business plan is to help articulate a strategy for starting your business. It also provides insight into steps to be taken, resources required for achieving your business goals, and a timeline of anticipated results.

In fact, businesses that plan grow 30% faster than those that don’t.1

For existing small businesses, a business plan should be updated annually as a way to guide growth and navigate the expansion into new markets.

Studies show that nearly 71% of the fastest-growing businesses have business plans, indicating that even existing businesses can benefit from updating their plans.2

Your plan should include explicit objectives for hiring new employees, market analysis, financial projections, and potential investors. The objectives should indicate how they’ll help your business prosper and grow.

Building an asset management business plan

Committing resources to capital improvements and new assets such as computers, software or cars/trucks is never an easy decision for budget-conscious small business owners. But a business plan can bring clarity to the process of whether to buy or lease and help determine the optimal amount allocated to those assets. A good business plan can also help you decide if it’s feasible to take on additional office, retail, or workspace.

Creating a marketing strategy

Marketing and market potential are important aspects of a plan for aspiring small businesses.

Getting your business in front of customers on a consistent basis is one of the keys to ensuring your business not only stays afloat but also thrives.

Marketing strategies can be simple, but before you decide on how you will get the word out, getting clear on your target audience and why your business solves their problem can make sticking to your marketing plan easier.

Knowing your unique market positioning can help you determine your messaging. Your marketing strategy should include who your target audience is, the platforms or methods you will connect with them on, and a measurement framework to determine if your efforts are working.

Take entrepreneur Scott Sultzer, who opened Sandwich Joint restaurant in downtown Los Angeles in 2009. “I included the potential marketing demographic of all those who lived in a certain area of the city,” he said of his marketing strategy. “My goal was to capture a certain percentage of all those people who lived and worked nearby.”4

Created primarily as a marketing tool, Sulzer’s 10-page plan included such topics as target market breakdown, marketing strategy, and market penetration. “My business plan was mostly about market projections,” he said. “How are we going to get those people that lead to an increase in our daily sales? And how are we going to reach them to let them know we’re here?”4

Depending on your business, it’s important to have both brick-and-mortar marketing strategies as well as a plan for marketing your business online.

Seeking investment for your business plan

In addition to providing a roadmap for progress and a marketing plan, your business plan could also be important in securing funding.

Whether you’re seeking a credit line from a bank or an influx of capital from investors, a business plan that answers questions about profitability and revenue generation can make the difference between whether someone decides to invest – or how much they might choose to invest.

In fact, a study showed that businesses with a plan were more likely to receive formal financial support, such as funding, than businesses without one.3

Hiring the Right talent

A business plan may also be needed to retain other professional services as well, such as attorneys, landlords, consultants, or accountants. Sulzer used his business plan to secure a lease.

“I had to have a viable document that they could trust,” said Sulzer, who leased from one of the largest landowners in downtown Los Angeles.4

“With a corporate landlord, they wouldn’t deal with me unless I had a business plan. I had to submit all my information and a plan that presented what I wanted to do, with financial breakdowns and percentages, demographics, and how I was going to get customers.”4

For a small business to succeed, attracting talented workers and partners is of vital importance. A part of a business plan for hiring employees is to help bring in the right talent, from the executive level to skilled staff, by showing them the direction and growth potential of the business. It can also help secure vendor accounts, especially with exclusive suppliers.

Setting business plan objectives for management

Finally, a business plan can be important in providing structure and management objectives to a small business. It can become a reference tool to keep management on track with sales targets and operational milestones. When used properly and consulted regularly, it can help you measure and manage what you’re working so hard to create.

Ready to take the next step? Learn how to write a business plan.

Don’t forget to consider insurance coverage in your business plan. When the unexpected happens, you want to make sure your small business is covered. Customized insurance solutions are crucial to protecting and keeping your operation going.

Find out how small business insurance from Nationwide can help you build and protect your business whether you are just starting up or already established.

1https://www.effectuation.org/wp-content/uploads/2017/06/The-Multiple-Effects-of-Business-Planning-onNew-Venture-Performance-1.pdf, Accessed October 2021.
2https://onlinelibrary.wiley.com/doi/abs/10.1111/0447-2778.00006, Accessed October 2021.
3https://www.tandfonline.com/doi/abs/10.1080/13504851.2014.967377, Accessed October 2021.
4Nationwide Interview with Scott Sultzer, 2016.

Disclaimer:
The information included is designed for informational purposes only. It is not legal, tax, financial or any other sort of advice, nor is it a substitute for such advice. The information may not apply to your specific situation. We have tried to make sure the information is accurate, but it could be outdated or even inaccurate in parts. It is the reader’s responsibility to comply with any applicable local, state, or federal regulations. Nationwide Mutual Insurance Company, its affiliates, and their employees make no warranties about the information nor guarantee of results, and they assume no liability in connection with the information provided. Nationwide, Nationwide is on your side, and the Nationwide N and Eagle are service marks of Nationwide Mutual Insurance Company. © 2021 Nationwide and Shield Insurance.

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How to Sell at a Farmers Market

How to Sell at a Farmers Market

Posted on by Shield Insurance Agency

Nationwide | February 23, 2021 | Farmers Market | Business Insurance | Start a quote today!

Strolling around the local farmers market on a Saturday morning is a popular pastime, and if you grow, bake, craft, or create things as a hobby, you may have wondered if you might sell your goods and produce there. Farmers markets are growing in popularity, so it’s no surprise that gardeners, bakers, artists, and other local vendors are capitalizing on this money-making opportunity. Before you start down the path of making this dream a reality, you first must make sure that there’s a market at which you can sell.

A Guide to Becoming a farmers market vendor

In this article, we’ll explore how to become a farmers’ market vendor. While it may seem as easy as grabbing your goods, setting up a table, and bringing in customers, there are tried-and-true tips and strategies that may improve your odds of success and increase your profitability. Here are some steps you can take to set your plan in motion:

1. Decide what you’re going to sell at the Farmers Market

You may already have an idea of what you’re going to sell based on your own handmade or grown goods. If you’re an artist, it’s natural that you’re considering selling your art. If you’re a renowned baker among friends and family, you may want to sell your delicacies to the masses. Perhaps you’re considering new things to sell for the first time. Some popular items for sale at many farmers markets include produce, dairy, flowers/seedlings, honey, soap/skin care, beverages, and prepared food.

When thinking about what you’d like to sell, some questions to ask yourself might be:

• Do you have the means to grow your own produce?
• What is your timeline?
• Do you plan to resell goods?

Besides having the means and materials to sell any of the above items, it’s important to note that different products may require different kinds of licenses and that each farmers market has its own rules about what you can and cannot sell.

2. Make a business plan

So you’ve decided to start selling at the farmers market. A good business plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and shed light on some unknowns. A few things a business plan will help you consider are:

• What are the startup and ongoing costs?
• Who is your target market?
• How much can you charge your customers?
• What will you name your business?

Business plans are helpful no matter your level of investment — whether your farmers market is more of a hobby or full-time income. Read more on how to write a business plan.

3. Set your budget

It’s important to know what types of expenses to include in your budget. When setting your budget, there are many things to consider, including:
• Stall fee/site location cost
• Licenses
• Tables and seating
• Personnel (will you be paying staff, or will you have volunteers?)
• Storage (for merchandise and money)
• Credit card processing equipment
• Promotional items (e.g., signs, fliers and order sheets)
• Food permit costs

4. Register your business and acquire any permits or licenses

Before you start selling at a farmers market, you’ll need to get a permit for your booth. Start by contacting your market’s management team and asking what permits or licenses you’ll need to sell legally. It’s also important to be aware of local regulations and what that entails for registration (e.g., your state’s Division of Food Safety). Ask your contacts at the farmers market about required permits and licenses. Information can also be found at your state’s Department of Agriculture website.

If you do need to register with a state or local authority, you’ll fill out an application form, pay a nominal fee and submit to any required facilities inspections (for instance, your commercial or home kitchen).

5. Claim your spot for the perfect farmers market

Be proactive in claiming your spot at the market, as most farmers markets have waiting lists due to popularity among other vendors. Most markets have a website where you can apply. Otherwise, attend the market and ask to speak to a market manager. To maximize your chances of getting your first or second choice for your farmers market booth, contact market operators as early as possible, well before the season begins. Worst case scenario: You get on next year’s waiting list before all the latecomers.

6. Figure out the logistics

You’ll need to figure out all the details of setting up your space and how to transport all your goods and wares from house to market. If your food requires refrigeration, rely on coolers until you know whether your stall in the market contains access to a power source.

If you’re a small vendor, you may be able to fit everything you need in the trunk of your car. Just be careful to package things in manageable amounts because you might have to walk a far distance from the parking lot to your stall. Consider bringing help with you to make the setup, cleanup, and transportation processes easier as well as helping with the sales and monetary transactions.

Tips for making the best of your farmers market endeavors

Once you’re at the farmers market, your booth design and signage are going to play a big role in how successful you are. Make sure your area is open, clean, colorful — and visible. Set yourself up for success with these tips:

1. Market research

What other types of items are being sold at the farmers market you’re targeting? Is your product a good fit? It’s good to sell at a venue where there’s lots of demand for a certain product, but on the other hand, you don’t want to be the hundredth honey vendor at the market. Stick to a specialty that few other vendors offer or choose a market where your product isn’t oversaturated. Of course, differentiating your product from others by advertising its uniqueness always helps.

2. Catchy promotional materials

Good advertising can set your booth apart! When creating your promotional items, always check first to see whether there are certain color or sizing requirements for signs and fliers. If you are artistic (or know someone who is), you can try creating them yourself. If not, hire a marketing or design firm. Your logo and information can go on business cards, shopping totes, and handouts such as pens, just to name a few.

3. Presentation

Put some thought into your farmers’ market setup by figuring out how to present yourself while selling at your stall or booth. In the eyes of the customer, you’re a reflection of your store and your products. If you’re hoping to make a big profit, you’ll have to make your stall eye-catching and attractive. Invest in a clean, simple tablecloth to make your food or produce stand out. Be sure to wipe off any shelving before you set up for the day, and keep sample trays clean and free of crumbs. Opt for legible, creative labels that draw the eye toward all of your goods.

4. Do a practice run at home

Practice setting up and taking down your farmers market booth multiple times before your first market experience. Familiarize yourself with how your outdoor canopy structure goes together, how long the entire process takes, how to hang your business name and logo sign, set up the tables, chairs, accessories, and decorations, and how to best display your goods. Be sure to step back and approach to see how your booth looks from a customer’s point of view.

In addition to becoming an expert at setting up and taking down your farmers market stand, you may also want to practice loading and unloading everything to and from your vehicle or trailer. You don’t want to be frantically cramming items into your car the night before, only to realize it doesn’t all fit. Once you’ve figured out the transportation and how to efficiently pack your supplies and goods, it’s a good idea to pack it up the night before to save time in the morning.

5. Be prepared for inspection at the Farmers Market

Health inspections are inevitable; make sure you are prepared to show your licenses, permits, or certifications. Always know what you’re allowed to sell. If you’re selling meat, eggs, or produce, understand your state agriculture health rules, know the difference between processed and raw food, and keep your food cold if applicable.

6. Respect

Farmers markets are a place of community and teamwork. Make sure to respect your shoppers and fellow vendors. For shoppers, keep your lines moving as swiftly as possible, answer their questions, and share a little background on you and your product if they want it. Don’t be afraid to network with your fellow vendors. Refer a customer to their booth, and share success stories with each other.

A farmers market can be a fun way to sell your wares and/or produce in your community while making some extra money. Farmers markets bring together many customers in one place, and the start-up costs are fairly low. If you have the time and determination to become a farmers market vendor, congratulations — and use these tips on starting a business.

Disclaimer: 

The information included is designed for informational purposes only. It is not legal, tax, financial or any other sort of advice, nor is it a substitute for such advice. The information may not apply to your specific situation. We have tried to make sure the information is accurate, but it could be outdated or even inaccurate in parts. It is the reader’s responsibility to comply with any applicable local, state, or federal regulations. Nationwide Mutual Insurance Company, its affiliates, and their employees make no warranties about the information nor guarantee of results, and they assume no liability in connection with the information provided. Nationwide, Nationwide is on your side, and the Nationwide N and Eagle are service marks of Nationwide Mutual Insurance Company. © 2021 Nationwide and Shield Insurance

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Personal Finance Tips for Dealing with Inflation

Personal Finance Tips for Dealing with Inflation

Posted on by Shield Insurance Agency

Nationwide Insurance | September 16, 2022 | Inflation | Start a Quote Today!

Inflation is at the top of everyone’s minds right now. Our recent Nationwide Retirement Institute® survey found the majority of U.S. parents (60%) listed inflation or the rising cost of living as their top financial concern right now. [1] Coming out of the Covid-19 pandemic, we have seen supply-chain issues, as well as rising consumer demand. Add in the fear of a potential recession, there’s a lot in the current environment that is putting pressure on families.

Personal Finance Tips for Dealing with Inflation

We’ll discuss what is causing inflation and how to save money with our personal finance tips that you can take to help deal with inflation.

What is causing inflation?

To put it simply, inflation is a measure of the rate that goods and services are rising in the economy. Inflation can occur nearly everywhere, from basic daily needs and services such as food and housing, and also in luxury goods, such as cosmetics, vehicles, and more. [2] When inflation is rising, it can make consumers’ purchasing power less valuable. If the inflation rate in a given year was 5% and your yearly salary increase was only 3%, you would have less purchasing power in the next year.

So, what exactly causes inflation? There are a variety of factors that can play into the inflation rate rising, but we’ll break down a few here.

Supply and demand

When consumers want to spend more either with cash or by accessing extra credit, businesses could raise prices due to not being able to keep up with supply at the rate that consumers are wanting. Businesses also might see this as an opportunity they can raise their prices more without losing customers, as demand is so high that consumers will buy regardless.

Supply chain issues

Supply chain issues can also lead to increase inflation. The coronavirus pandemic forced many factories to either shut down or limit production. This led to less supply across many different industries. On top of that, there has been a shortage of workers across different industries and it is more expensive to ship products right now.

In short, there is often not one single issue that drives the increase in inflation, and there are a variety of factors that come into play and affect different industries all at once. [3]

How to deal with inflation

While we can’t personally affect how inflation is roaring throughout the country, there are different steps we can take to help ourselves save money and not feel the sting of inflation as hard.

Make a budget

One good step is making a budget to track how much you are spending each month to hold yourself more accountable. You might be spending more than you realize in some areas or find that you have a recurring expense that you forgot about. You can then reallocate your spending to different areas, invest your money, or save some money based on your budget. For some more tips on how to create a budget, view these tips from The Balance or start developing a realistic plan with our budget worksheets.

Save money at the grocery store

While many of us are feeling the extra cost of food and groceries, there are many ways we can try to grocery shop on a budget. Our previous blog goes into detail on 14 different ways that you can save on groceries so you have that money to use elsewhere.

Make extra money with a side job

Side gigs have become increasingly popular these days, as many of us look for some extra cash to meet our financial goals. There are a variety of different ways you can make extra money with a side job, depending on your time commitment and how much you are looking to make.

Here are 13 different side jobs that provide a high reward for low commitment.

Invest

Investing can be a way to get out ahead of inflation and potentially receive a better rate of return on your money. Traditional savings accounts will most likely not provide a larger rate of return than the cost of inflation, so you may not be taking full advantage of your money by leaving it all in a savings account.

Nationwide has many different options when it comes to helping you prepare for your financial future with investing and retirement. Learn more about our annuity, life insurance, mutual funds, ETFs, retirement plans, and more here.

If you are looking for a financial specialist who can help you with your investing needs, you can find one here.

Take advantage of insurance discounts

Insurance discounts are also a great way to keep yourself on budget and save some extra money. Nationwide offers discounts on car insurance and gives our members a variety of different ways to save. We also believe that dependable homeowners insurance shouldn’t strain your budget. View our full range of available home insurance discounts here to help yourself start saving more today.

Work with a finance professional

To make sure you are staying on track with your financial goals, a financial professional can help with money and retirement planning. No matter your stage of life or where you are at in your retirement planning, you can find a financial professional who fits your unique situation to help you reach your financial goals.

Find a financial professional here.

Inflation Conclusion

While we can all certainly feel the sting of inflation in our daily lives and the products and services we buy regularly, there are various ways that we can work to save money and come out ahead. Whether it’s making a budget, finding ways to save at the grocery store, investing, finding a side job, or using Nationwide’s insurance discounts, find what works best for you on how to save money in your daily life.

Inflation Sources:

[1] Nationwide Financial Family Finances Flash Poll Findings, August 2022

[2] https://www.investopedia.com/ask/answers/111314/what-causes-inflation-and-does-anyone-gain-it.asp

[3] https://www.nytimes.com/article/inflation-definition.html

Disclosure:

Investing involves market risk, including possible loss of principal, and there is no guarantee that investment objectives will be achieved.

NFM-21839AO.1

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Microplastics are fragments of any type of plastic less than 5 millimeters (mm) in length and are an increasing topic of risk

Microplastics

Posted on by Shield Insurance Agency

Liberty Mutual Business | Commercial Insurance | Microplastics | Start a Quote Today!

Microplastics are fragments of any type of plastic less than 5 millimeters (mm) in
length and are an increasing topic of risk discussions due to their prevalence in
the environment and the negative impacts they potentially pose on the earth and its
inhabitants. The term microplastics was first introduced to differentiate these smaller
fragments from their larger counterparts, macroplastics, which describe larger plastic
waste, such as plastic bottles.

Two classifications of microplastics are
currently recognized

Primary Microplastics

Primary microplastics include any plastic fragments or particles that are already 5 mm (5,000 mm) in size or less before entering the environment. Primary microplastics are purposefully manufactured and can include feedstock for manufacturing plastic products, such as plastic pellets (also known as nurdles), microfibers from clothing, microbeads in personal care products, glitter, and industrial abrasives. Once in the environment, microplastics can degrade to be even smaller in size. 

Secondary Microplastics

Secondary microplastics arise from the breakdown of larger plastic products through natural weathering processes after entering the environment. Sources of secondary microplastics can include water and soda bottles, fishing nets, plastic bags, shedding of fibers from polyester/nylon clothing, and tire wear. Over time, a culmination of physical, biological, and photodegradation can reduce the structural integrity of plastic debris to a size that is eventually undetectable to the naked eye. This process of breaking down large plastic material into much smaller pieces is known as fragmentation. Microplastics can be further divided into four sub-groups based on particle size: 

  1. Large microplastics (100–5000 mm)
  2. Small microplastics (1–100 mm) 
  3. Sub-micron plastics (100–1,000 nm) (0.1– mm) 
  4. Nanoplastics (1–100 nm) (0.001–0.1 mm) Because of their smaller size, nanoplastics can present additional risks and challenges: 

They may bypass filtration methods intended for larger microplastics. 

They may be less likely to settle, have greater mobility, and may be transported further. • They may be more likely to enter and bioaccumulate in the food chain. 

Due to their higher surface area, faster leaching of plastic additives can occur. 

They may act as pollutant “vectors” because their higher surface area also allows for more adsorption of metals and other pollutants.

Microplastics can also be categorized according to type of polymer, additives used, and shape.

U.S. National Oceanic and Atmospheric Administration (NOAA) and the European Chemicals Agency (Note: 1 mm = 1,000 micrometers [mm] = 1,000,000 nanometers [nm])

Source of microplastics in the environment There are countless sources of both primary and secondary microplastics in the environment, including the following:

Cosmetics: Microplastic “scrubbers”, “microbeads”, or “micro-exfoliates” used in hand cleansers and facial scrubs have replaced traditionally used natural ingredients, including ground almond shells, oatmeal, and pumice. These products are typically composed of polyethylene, a common component of plastics, but they can also be manufactured from polypropylene, polyethylene terephthalate (PET), and nylon. The beads may be washed into the sewage system immediately after use. 

Textiles and clothing: Many synthetic fibers, such as polyester, nylon, acrylics, and spandex, can be shed from clothing and persist in the environment. The process of washing clothes causes garments to lose an average of over 100 fibers per liter of water. Each garment in a load of laundry can shed more than 1,900 fibers of microplastics, with fleeces releasing the highest percentage of fibers. 

Tires: Car and truck tires. which are composed partly of synthetic styrene-butadiene rubber, erode into tiny plastic and rubber particles as they are used. The estimated per capita emission ranges from 0.23 to 4.7 kg/year, with a global average of 0.81 kg/year. In air, 3–7% of the particulate matter (PM2.5) is estimated to consist of tire wear and tear. 

Plastics manufacturing: Plastic pellets (aka nurdles), 2.0–5.0 mm in size, which are used as a raw material to create other plastic products, can enter the environment through spills and other accidents. 

Air blasting: This process involves blasting acrylic, melamine, or polyester microplastic scrubbers at machinery, engines, and boat hulls to remove rust and paint. As these scrubbers can be used repeatedly until they diminish in size and their cutting power is lost, they may become contaminated with heavy metals such as cadmium, chromium, and lead. 

Fishing industry: Recreational and commercial fishing, marine vessels, and marine industries can be sources of macroplastics and secondary microplastics. 

Wastewater treatment plants: The size of microplastics prevents them from fully being retained by preliminary treatment screens at wastewater plants, thereby allowing some to enter rivers and oceans. Wastewater treatment plants only remove an average of 95–99.9% of microbeads. This leaves an average of 0–7 microbeads per liter being discharged. Sewage sludge that is reused as fertilizer after the wastewater treatment has also been known to contain microbeads. Persistence of microplastics in the environment Microplastics are persistent and ubiquitous in the environment, particularly in aquatic and marine ecosystems. The most significant transport pathways to surface water are presumed to be via dust and stormwater runoff. It has been estimated that there are 51 trillion individual pieces of microplastics in the world’s oceans, estimated to weigh 236,000 metric tons. Microplastics can also accumulate in the air and terrestrial ecosystems but the cycle and movement of microplastics in the environment is still not fully understood. Microplastics have also been found in deep layer ocean sediments and in the high mountains, at great distances from their source. According to the U.S. EPA: 

Of the total plastics released to oceans (4.8–12.7 million tons (Mt)/year), 15%–1% originate as microplastics from homes and industrial products. 

About half of the total (3.2 Mt/year) microplastics released, or about 1.5 Mt/year, ends up in oceans. The following are the estimated sources of microplastics to oceans:

  • Washing synthetic textiles (35%) 
  • Tire wear (28%) • City dust (24%) 
  • Road Markings (7%) • Marine Coatings (3.7%) 
  • Microbeads (2%) 
  • Plastic pellets (0.3%) It has been estimated that 80% of microplastic pollution comes from textiles, tires, and city dust

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Top 3 challenges entrepreneurs face

Top 3 challenges entrepreneurs face

Posted on by Shield Insurance Agency

The Foremost Team | entrepreneurs | Business Insurance

The bell above the door dings and the first customer of the day enters. Grandpa hops up from his desk and greets the customer with a small-town smile ready to answer any question the customer has about his window and door display. Grandma is ready too. She’s in the back room rolling new screens on old frames, ready for any customer problem—broken glass, a hole in the screen, or bent slider frames. I was busy rolling sticky letters on the windows, drawing pictures for my grandpa’s back office, and giving the customers a big five-year-old toothless grin as they entered the shop.

When I think of a small business, memories of my grandparent’s little window and door shop come to mind. With humble beginnings, they poured all they had into their business, but it didn’t come without its challenges. In fact, putting aside economic impacts on a small business, there are several challenges that entrepreneurs face daily to keep the doors open.

Putting aside economic impacts on a small business, there are several challenges that entrepreneurs face daily to keep the doors open.

Here are the top three obstacles small business entrepreneurs face on a daily basis:

  1. Client Base and ServiceGrowing your client base can be a challenge, but it’s vital. Your business might have created the most useful thing since a toothpick, but if no one knows about it, income is doomed. Attaining clients can be hard for those that don’t have a marketing plan or don’t know how to implement it. One step beyond that is retaining a customer base and providing a great product or service that keeps the client motivated to come back.
  2. FinancesMoney management is essential to keep a small business operating, even when the cash is flowing in. Many small business owners have their own assets invested in the company, which means added pressure when business is slower than anticipated. Poor planning and lack of funding can be added stressors.
  3. TimeMany business owners, even successful ones, usually work more hours than their employees and more hours than they plan on. The constant pressure to grow can lead to more work and result in exhaustion. Even those with high energy and passion can find themselves fatigued. It’s important for business owners to find the right pace to keep the business running and the employees positive and healthy.

Most smart small business owners consider the challenges they might face before they even begin. Although daily obstacles are sure to come up for a business, it certainly doesn’t mean failure is ahead. In fact, facing these types of obstacles is sometimes what drives people to pursue their dream in the first place, like my Grandpa. The old window and door shop didn’t come without stress, but that’s what drove him and grandma to continue excellent customer service and impeccable work. He ran a successful small business for years, devoted time to his family, and retired early. I’d say that’s the dream most people hope for.

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Umbrella Insurance

Three things to do when you’re interested in buying umbrella insurance

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Umbrella Insurance | Shield Quoting Portal | Business Insurance

Umbrella insurance is great to have if you want total financial protection. Consumers on the market for umbrella insurance in Michigan can purchase the coverage they’re looking for from Shield Insurance Agency. 

It’s essential that you go through a few steps before you purchase an umbrella insurance policy.

The following are three things to do when you’re interested in buying umbrella insurance:

Research umbrella insurance so that you know what you’re getting

Misconceptions about umbrella insurance are common, so it’s important to do your research and make sure you completely understand umbrella insurance before purchasing a policy.

Remember that umbrella insurance protects you against liability expenses. This is not a type of insurance that insures your personal belongings like your vehicle. 

Determine what the total value of all your assets is

You’ll need to choose how much coverage to carry when you purchase umbrella insurance. It’s best if you have enough coverage to equal your net worth.

As part of preparing to buy umbrella insurance, it’s good to evaluate your assets and find out what your total net worth is. This will help you to choose the right amount of coverage. 

Shop around with different umbrella insurance providers

You’ll have options to pick from when you buy an umbrella insurance policy. You should explore your options so that you can get a policy that meets your specific needs. 

Research different umbrella insurance providers in your area and get quotes on policies from numerous companies so that you can compare. 

Give Us A Call

Once you’ve done all the things mentioned above, you can choose an umbrella insurance policy that’s right for you. Shield Insurance Agency can come to your assistance to get a quote on an umbrella insurance policy in Michigan. 

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work’s new normal

CEOs still grappling to define work’s new normal

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Worklife.com | BY LAURA PETRECCA | JANUARY 4, 2023 | Work’s new normal | Business Insurance

Inflation. 

A potential recession. 

Geopolitical uncertainty. 

Managing a remote workforce. 

Company leaders are buckling up for a bumpy 2023. After nearly three years of dealing with pandemic-induced stressors, they’re bracing for more tough times to come with economic instability, geopolitical risks, and talent-related concerns, among other looming issues.  

As we enter the new year, more than a dozen top executives have shared their expected challenges with WorkLife. They also reflected upon their most pressing concerns in 2022 and addressed how they cope with continuous change. 

The leaders work at firms that range from startups to well-established companies and represent different fields, such as communications, health care, food service, and entertainment. Yet, many of their concerns overlapped. In their predictions for 2023, one overarching theme emerged: expect the unexpected. 

“Never before have CEOs faced so many different variables in trying to plan for, budget and strategize” for a new year, said Constantine Alexandrakis, CEO of leadership advisory firm Russell Reynolds Associates, who speaks with other CEOs regularly. “The unpredictability of the unpredictability is the biggest thing keeping us up at night.”

At his firm, “the biggest challenge will be navigating that uncertainty, pivoting resources, attention and investments to where the opportunities are and pivoting away from the spots that will be particularly troubled,” he said. 

For Lisa Osborne Ross, U.S. CEO at public relations giant Edelman, the most daunting challenge of the last few years was simply accepting the ambiguity and uncertainty. “I thought the hard would be over by now,” she said. “But we still have yet to truly define our new normal, and that lack of clarity on the future of our workplace — and our world — continues. Being comfortable with those lingering unknowns, while still seeking to move forward and make progress, is not an easy position to be in.”

Looking ahead, “the biggest leadership challenge of 2023 will be learning how to not just survive but thrive, regardless of what comes our way,” she added.

Contending with internal and external issues | Work’s new normal

And indeed, there’s much coming their way. 

There are internal concerns, such as keeping a remote workforce productive and engaged, as well as outside factors, such as inflation, economic instability, and the widespread effects of the war in Ukraine. 

On the workforce front, Melissa Bouma, CEO of content marketing agency Manifest, said finding a hybrid work model where employees can effectively ideate and create is among her most significant issues as a leader. 

Like countless other CEOs, Bouma also manages employees that had an incredibly tough past few years. “We went through the pandemic. We went through societal evolution. We went through a Great Resignation and reshuffle,” she said. And now there are concerns about inflation and the overall economy.

One of her biggest challenges in 2023 is “to find a way to encourage everyone at the same time to get excited and passionate and remain that way,” she said.

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After a record year of breaches, two cybersecurity experts share tips on securing your business's most valuable assets to prevent a cyberattack.

How to Prep for a Cyberattack, and 3 Steps to Take When Your Company Does Get Hacked

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After a record year of breaches, two cybersecurity experts share tips on securing your business’s most valuable assets to prevent a cyberattack.

inc.com | BY BEN SHERRY | Cyberattack | Shield Cyber Liability Insurance

Was your company hacked in the past year? If not, consider yourself lucky.

It’s not a question of if, experts say, but when you’ll get hacked.

Cybercrime is up exponentially, driven in part by the pandemic shift to remote work and employees using their own devices to access company networks or, alternatively, adopting work devices for personal use. According to a year-end report from cybersecurity services provider Flashpoint, 4,146 global data breaches were reported from January 1, 2022, to November 30, 2022. About a third of those, 31.8 percent, targeted U.S.-based companies. And while we hear a lot about the hacks at large companies and organizations, small and midsize companies tend to be even more vulnerable to cyberattacks. 

“I often see smaller companies that say I’m small enough that hackers wouldn’t care about me,” says Tiffany Kleemann, clients, and markets leader for cyber and strategic risk at Deloitte. “That’s just simply untrue. I don’t care what size business you are–everyone these days is a target.”

Kleemann points out that smaller companies that experience hacks can face an existential threat. Take ransomware for example, a type of cybercrime in which an attacker encrypts a victim’s data and demands a ransom from the victim to restore access to the data. A smaller company without the cash flow to meet a hacker’s demands could be sunk. 

Cyberattack prevention starts with awareness

Kleemann says that “job one” for every company looking to safeguard from cybercrime should be to conduct a cyber risk assessment. A cyber risk assessment is a process for evaluating the potential risks to an organization’s technology infrastructure, business processes, and security controls to identify vulnerabilities and the potential impact of a hack or data breach. Kleemann likens the process to identifying your company’s “crown jewels,” and then formulating specific plans for how to safeguard those valuable assets. 

Also vitally important is training your employees to identify attempts from external actors to break into your internal systems. These attempts often come in the form of phishing scams, in which someone attempts to obtain sensitive information, such as passwords and credit card numbers, by disguising oneself as a trustworthy entity via electronic communication. These days, Kleemann says, cybersecurity consultants are going a step further than hosting classes on phishing scams; they’re sending fake phishing emails to employees as a low-stakes way of testing their abilities to recognize threats. 

Cyberattack Damage-control steps

But what if it’s too late? What should you do when you check your website and suddenly, instead of your homepage, you see a message demanding that you pay for the ability to regain control of your business? That’s where Frank Shultz, chairman and CEO of business resilience solutions firm Infinite Blue, comes in. Shultz has vast experience helping companies pick up the pieces after a hack, and he shared three key tips with Inc. readers. 

1. Trust your gut

If you have any suspicion that an intruder has breached your network, trust your gut and immediately take all communications with your employees to a separate, secure network that isn’t being monitored (examples include Signal and Wire). Shultz says that he’s seen hacks in which the infiltrators impersonate an employee in the company’s Slack channel, and then are able to watch along while the company formulates a plan to counter the hack. Shultz adds that businesses should consider adopting a code word to let employees know that there’s been a breach and to switch to the secure messaging service. 

2. Get insurance

Shultz also says that companies of all sizes should consider getting cybersecurity insurance, which he claims can be a lifesaver if you have no other option but to pay out a ransom. This type of insurance is just emerging, so look for policies that include access to teams that help negotiate with the hackers, and help craft communications about the hack to employees and customers. 

3. Know your IP

The best thing you can do is be prepared and ready to quickly take action, figure out which of your assets would be the most painful to lose and invest heavily to keep those assets secure.

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