{"id":12045,"date":"2022-08-23T14:23:00","date_gmt":"2022-08-23T20:23:00","guid":{"rendered":"https:\/\/www.shieldagency.com\/blog\/?p=12045"},"modified":"2023-04-25T08:56:54","modified_gmt":"2023-04-25T14:56:54","slug":"why-companies-need-to-foster-design-visual-communication-to-succeed-in-hybrid-working","status":"publish","type":"post","link":"https:\/\/www.shieldagency.com\/blog\/why-companies-need-to-foster-design-visual-communication-to-succeed-in-hybrid-working\/","title":{"rendered":"Why companies need to succeed in hybrid-working"},"content":{"rendered":"\n

Now that hybrid-working is here to stay, the ways an employee presents themselves and their company on screen matters more.<\/p>\n\n\n\n

Worklife <\/a>| July 20, 2022 | by Cloey Callahan | hybrid-working | Business Insurance<\/a><\/p>\n\n\n\n

Strong presentation and graphic design skills have typically gone hand in hand with certain commercial or creative design roles that require them. Now, they\u2019re being regarded as skills that every employee should sharpen, in order to excel in a hybrid or remote working setup.<\/p>\n\n\n\n

That\u2019s why some businesses are calling for design literacy to be baked in at the onboarding stage.<\/p>\n\n\n\n

\u201cHow do you speak to others through graphic design, or design in general, at a time when we\u2019re more remote than ever?\u201d said Steven Heller, author of \u201cDesign Literacy: Understanding Graphic Design.\u201d<\/p>\n\n\n\n

Heller compares graphic design to going into a showroom and picking out furniture or going to a clothing store and picking out what you want. \u201cYou start thinking \u2018how am I presenting myself,\u2019\u201d said Heller. \u201cIt\u2019s easy to call it branding now, only because the term is used so prevalently, but it\u2019s really just creating a style for yourself and that\u2019s been done for ages \u2026 You make it your own.\u201d <\/p>\n\n\n\n

At Canva, a visual communications platform for designers and non-designers alike, all new hires, of which there were 700 this year alone, go through a design school, regardless of position, where they\u2019re taught frameworks for creating slides with a narrative vs. information mindset. They\u2019re also sent weekly design tips from the creative team. The design school also goes over how to prepare fonts, how to choose colors, and more. It concludes with the new hire presenting to their team.<\/p>\n\n\n\n

\u201cDesign literacy is becoming more important as the world has become more visual,\u201d said Canva\u2019s chief marketing officer Zach Kitschke. \u201cWe\u2019ve seen this massive transformation in the past few years and the way we all communicate and live our lives look completely different. The hybrid world has become one where visual forms of communication, whether it\u2019s presentations or video content or graphics \u2013 different ways of communicating a message \u2014 have become vital.\u201d<\/p>\n\n\n\n

Click here for the rest of the story on hybrid-working… <\/a><\/h2>\n\n\n\n
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